You are selling yourself all the time — whether you realize it or not.

In interviews. In meetings. In conversations.

In how you answer: “So… what do you do?”

Most people think selling themselves means talking more. That’s the mistake.

This resource breaks down 9 moves that help you sell yourself without making it about you — so the conversation stays focused on what actually matters to the person deciding.

These aren’t interview tricks (although they would work in one…) They’re principles.

And once you understand them, they work everywhere.

<aside> 🚨

Use this page before:

• Interviews
• Promotion conversations
• Role changes
• Leadership meetings
• Any moment someone is deciding whether to choose you </aside>

The 9 Moves | Quick Reference

Move 1: Ask Questions Throughout ❓

Tactic 1: Create Lean/Back Energy

Tactic 2: Verbal Mirroring

Tactic 3: WDYA (“Why Do You Ask?”)

Move 2: Know Who You’re Talking To 🧍🏼‍♀️

Two Power Phrases That Prove You’re Listening ⬇️

Tactic 4: “Based on what you told me…”

Tactic 5: “So you can…”